In need of an updated brand, the Class V team was open to an adaptation of their current mark, or something entirely new.

Ideas were split into three buckets:

1

Evolution

An adaptation of the current wordmark; a more modern approach that fits in line with the brands Class Five represents, while still holding true to the key elements of the existing mark.

2

Simplified

A simplified approach that still remains close to the current. Inspired by old National Parks posters, but given a modern touch.

3

Heritage

Departs from the current; feels immediately familiar to the outdoor industry. An attempt to “elevate” the brand to feel a bit more classy without being too on the nose.

Palette Option 1 - Seafoam

Palette Option 2 - Algae

Palette Option 1 - Gulf

Palette Option 2 - Royal

Palette Option 1 - Clean Green

Palette Option 2 - Rough Navy

This is an ongoing project. Please check back soon for updates.